Current culturally oriented media studies have significantly advanced central concepts such like 'mediality', 'media culture', 'media discourse' and 'procedures of media'. Focused on this newly defined terminological field, this volume presents landmark contributions for media studies providing new insights into the current state of research on media theory and media culture, simultaneously developing an agenda for future research.

Ludwig Jäger (Prof. Dr.) was the Chief Executive Director of the Collaborative Research Center 'Media and Cultural Communication'. He teaches linguistics and media studies at RWTH Aachen University. Erika Linz (Dr. phil.) was the Chief Operating Officer of the Collaborative Research Center 'Media and Cultural Communication'. She is presently teaching linguistics at Siegen University. Irmela Schneider (Prof. Dr.) was the Deputy Executive Director of the Collaborative Research Center 'Media and Cultural Communication'. She teaches media studies at Cologne University.