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Corporate Social Responsibility: Ben & Jerry's

Analysis of CSR Theories & CSR strategies at Ben & Jerry's

Erschienen am 03.05.2013, 1. Auflage 2013
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Bibliografische Daten
ISBN/EAN: 9783656422792
Sprache: Deutsch
Umfang: 20 S.
Format (T/L/B): 0.2 x 21 x 14.8 cm
Einband: kartoniertes Buch

Beschreibung

Essay from the year 2013 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 1, University of Bath, language: English, abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerrys faces and critically evaluates the nature and degree of the companys responsibilities in relation to each issue. Ben & Jerrys response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerrys can overcome these issues.