InhaltsangabeStatus Quo in the Tourism and Travel Industry.- Overview of World Tourism 2009.- What’s Hot in Business Travel Management?.- Actual Challenges in the Tourism and Travel Industry.- Crisis? Which Crisis?.- Financial Crisis and Tourism.- Oil Price and Holiday Mobility: Will We Still Be Able to Afford Vacation in the Future?.- Energy Demand Forecasts and Climate Policy Agenda.- ITB Workshop: Carbon Management in Tourism.- Carbon Management in Tourism – A Smart Strategy in Response to Climate Change.- ITB Business Travel Day: Where the Journey Is Taking Us – Major Challenges for Aviation in 2009.- ITB Aviation Day: Environmental Sustainability in Aviation – Bio Fuel Technologies at Air New Zealand.- Digital Lifestyle and Online Travel: Looking at the Case of Digital Natives.- Corporate Social Responsibility.- Practical Aspects of Corporate Social Responsibility – Challenges and Solutions.- Corporate Social Responsibility – Customer Expectations and Behaviour in the Tourism Sector.- Sustainable Tourism: From Nice to Have to Need to Have.- Benchmarking Corporate Social Responsibility: CSR Is Still New Territory in the Tourism Industry.- “Social Inclusion” – A Competitive Advantage for Tourist Destinations.- First ITB Berlin Forum on “Indigenous Tourism” Highlights Key Challenges Ahead.- Tri Hita Karana – The Local Wisdom of the Balinese in Managing Development.- Product and Communication Strategy in the Tourism, Travel and Hospitality Industry.- What Comes After the Fun Principle?.- Best Practice Destination Management: Lessons from the Leaders.- Megaresorts: Megaproblems or Megachances for Sustainability?.- Branded Residences.- Culture – A Tourist Attraction: Importance – Expectations – Potential.- Culture – Tourism – Media.- Companies and Airlines: Negotiation Positions – Negotiation Options.- Forecasting the Future of Tourism and Travel.- Scanning the Horizon.- The Future of Mobility – Scenarios for the Year 2025.- Future of Global Aviation.- Commercial Jetliners – History and Forecast.- What’s Next for European Online Travel?.