In uncertain times, only one thing is certain: hope is not a strategy and a future-oriented focus for your company has never been more important. At the same time, strategy development and implementation require an immense effort for entrepreneurs, managers and employees. That is why Christian Underwood and Jürgen Weigand have developed the StrategyFrame® from practical experience for practical application. Use it to bring order to your strategy process, develop a clear, understandable picture of your realignment with your team, and generate strategic know-how and momentum among all participants and stakeholders."This book is a gem. It not only provides a sound foundation for thinking strategically, but offers powerful tools for translating these ideas into practice in a rapidly changing environment. A valuable field guide for creating winning strategies, applicable to managers at every level."William G. Pietersen, Professor, The Practice of Management, Columbia Business School"'Hope Is Not a Strategy' brings to life the transformative power of strategic thinking when properly planned and executed. It delivers you an actionable playbook designed to help unlock strategic thinking for real, measurable business impact."Brandon Carson, Vice President, Global Leadership Academy, Walmart

Christian Underwood ist Unternehmer und Berater mit über 15 Jahren Beratungspraxis bei Strategie-, Transformations- und Innovationsprozessen in KMUs, Familien- und börsennotierten Unternehmen. Er ist zudem Co-Founder und CEO des SaaS-Anbieters StrategyFrame® GmbH sowie Co-Host des führenden Deutschen Strategie-Podcasts »Hoffnung ist keine Strategie«. Er hat einen Magister-Abschluss der Universität Heidelberg in Politische Wissenschaften Südasien, einen MBA in General Management der WHU und ein Post Graduate Diploma in Digital Business der EMERITUS (MIT Sloan + Columbia Business School).Christian is an entrepreneur and consultant with more than 15 years' consultancy experience in strategy, transformation and innovation processes in SMEs, family-owned and listed companies. He is also a co-founder and CEO of SaaS provider StrategyFrame® GmbH as well as co-host of the leading German strategy podcast »Hoffnung ist keine Strategie« [Hope is not a strategy]. He has a Magister (graduate degree) from the University of Heidelberg in Political Science South Asia, an MBA in General Management from WHU and a Postgraduate Diploma in Digital Business from EMERITUS (MIT Sloan + Columbia Business School).underwood.deProf. Dr. Jürgen Weigand ist seit 2015 stellvertretender Rektor und Prorektor Academic Programs der WHU Otto Beisheim School of Management. Er ist Professor für Ökonomie und Akademischer Direktor des Instituts für Industrieökonomie und des Instituts für verantwortungsvolle Unternehmensführung an der WHU. Seine Spezialgebiete sind u.a. Unternehmens- und Wettbewerbsstrategie sowie Corporate Governance. Er hat über 20 Jahre Beratungserfahrung mit Unternehmen und im öffentlichen Sektor. Zudem ist der Co-Founder und Vorsitzender des Beirats der StrategyFrame® GmbH sowie Co-Host des Podcast »Hoffnung ist keine Strategie«.Jürgen has served as Deputy Dean and Associate Dean for Academic Programs at WHU Otto Beisheim School of Management since 2015. He is Chair Professor of Economics at the Institute for Industrial Organization and Academic Director of the Center for Responsible Leadership at WHU. His specialist areas include corporate and competitive strategy, antitrust and corporate governance. He has more than 20 years' experience in consultancy with companies and in the public sector. He is also a co-founder and Chairman of the Advisory Board of StrategyFrame® GmbH as well as co-host of the podcast »Hoffnung ist keine Strategie« [Hope is not a strategy].juergenweigand.com