This book presents the outcomes of the trans- and interdisciplinary research project NEMo (Nachhaltige Erfüllung von Mobilitätsbedürfnissen im ländlichen Raum - Sustainable Fulfilment of Mobility Needs in Rural Areas). Due to demographic change, it is becoming increasingly difficult for rural districts and communities to maintain a basic set of public transport services such as bus and train transit without encountering issues regarding necessary social participation, sensible regional value creation and, last but not least, achievable environmental protection goals. At the same time, the demand for mobility in rural areas will continue to rise in the future, e.g. due to the concentration of medical care facilities and shopping centres close to cities. Focusing on the development of sustainable and innovative mobility services and business models, this book explains how new mobility offers can be created in which citizens themselves become mobility providers. To do so, it combines the findings of the individual research groups with external contributions from science and practice.

Prof. Dr. Jorge Marx Gómez is a professor and chair of Business Information Systems / Very Large Business Applications (VLBA) at the Carl von Ossietzky University of Oldenburg, Germany. He is furthermore the director of the Center for Environmental and Sustainability Research (COAST) at Carl von Ossietzky University of Oldenburg and board member of the energy group at OFFIS-Institute. His research interests include business information systems, federated ERP-systems, business intelligence, data science, applied AI, interoperability, environmental management information systems, ICT for sustainability and e- and mobile-commerce. Prof. Marx Gómez has worked as guest lecturer in different countries and has successfully coordinated many (national and international) research and capacity building projects. Prof. Dr. Jantje Halberstadt is a professor of Economics and Sustainability at the University of Vechta, Germany, where she is also Dean of Studies at the Faculty of Education and Social Sciences. Her main research interests are in the area of entrepreneurship and management, particularly transformational sustainability entrepreneurship related to various fields, such as ICT, agriculture and food, mobility, and gender studies. She is Vice-Director of the ISPA institute (Institute for Structural research and Planning in Agricultural and intensive areas) and board member of FGF e.V. (Förderkreis Gründungs-Forschung), Germany`s leading scientific association for entrepreneurship, innovation and SMEs, as well as of the Yunus Centre for Social Business and Values. Prof. Halberstadt is also lecturer abroad and leads several trans- and interdisciplinary research projects with national and international groups. She holds a PhD from the Carl von Ossietzky University of Oldenburg and was Junior Professor for Social Entrepreneurship at the Leuphana University in Lüneburg where she still is Guest Professor. Prof. Dr. Anna Henkel is a professor at the University of Passau, Germany, and helds the Chair of Sociology with a focus on Sociology of Technology and Sustainable Development since 2019. Prior to this, she was assistant professor of Social Theory at the Carl von Ossietzky University of Oldenburg and professor of Cultural and Media Sociology at the Leuphana University of Lüneburg. Her research focuses on sociological theory as well as knowledge, materiality and sustainability research and digitization. Prof. Dr. Frank Köster is head of business development at the Institute of Transportation Systems of the German Aerospace Center (DLR) in Braunschweig, Germany. His current research activities are addressing the application domains automotive, railway systems, intermodal transport/mobility, public transport and traffic management. In particular, Frank Köster is focussing on automated and connected mobility and transport solutions in the mentioned domains as well as on the topic of digitization of the traffic system. In addition to his engagement at the DLR, Frank Köster is also professor at the Carl von Ossietzky University of Oldenburg where he is head of the Department on Intelligent Transportation Systems. Frank Köster is a member of the ASAM Board of Directors and Advisory Professor at Tongji University in China. He is coordinator of the Mobility Branch within GAIA-X and he is member of the national Round Table on Automated and Connected Driving. He represents the DLR at different European and international institutions (e.g. ERTICO) as well as in several research and development initiatives. Prof. Dr. Jürgen Sauer is an associate professor in the system analysis and -optimization group within the Department of Computer Science of the Carl von Ossietzky University of Oldenburg, Germany. He holds a diploma in Computer Science from the Technical University of Dortmund and a Dr.-Ing. in Computer Science from the Carl von Ossietzky University of Oldenburg. After working as a senior r