Launch your new business with confidence and skill using the latest guidance from the UKs most trusted small business guru

Starting a business is one of those courageous and audacious decisions that many of us dream about. If youre ready to take the leap and turn your great idea into action, or you already have, youll need to arm yourself with the best strategies you can find. InStarting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.

From writing your first business plan to surviving and thriving in your first year, and everything in between, youll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. Youll also:

Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adaptFinance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovationFind your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them

Youve spent your life building the skills youll need for this moment. LetStarting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.

Colin Barrow, MBA,was Head of the Enterprise Group at Cranfield School of Management. He has authored over 20 books, includingBusiness Plans For Dummies andUnderstanding Business Accounting For Dummies.

Introduction 1

Part 1: Getting Started with Your New Business 7

Chapter 1: Preparing for Business 9

Chapter 2: Doing the Groundwork 27

Chapter 3: Can You Do the Business? 51

Chapter 4: Testing Feasibility 71

Part 2: Making and Funding Your Plan 93

Chapter 5: Structuring Your Business 95

Chapter 6: Preparing the Business Plan 117

Chapter 7: Getting Help 135

Chapter 8: Finding the Money 147

Chapter 9: Considering Your Mission 175

Chapter 10: Marketing and Selling Your Wares 181

Part 3: Staying in Business 211

Chapter 11: Employing People 213

Chapter 12: Operating Effectively 237

Chapter 13: Keeping Track of Finances 261

Chapter 14: Managing Your Tax Position 287

Part 4: Making the Business Grow 303

Chapter 15: Doing Business Online 305

Chapter 16: Improving Performance 327

Chapter 17: Exploring Strategies for Growth 347

Chapter 18: Becoming a Great Manager 367

Part 5: The Part of Tens 385

Chapter 19: Ten Pitfalls to Avoid 387

Chapter 20: Ten People to Talk to Before You Start 393

Chapter 21: Ten Reasons for Using Social Media 401

Index 411